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All Marketing Is Cultural

Far be it from some sort of over-arching, existential, or politically-charged claim, the statement that “all marketing is cultural” is demonstrably true and inescapable. Whereas…







Pay Up, #LatinaEqualPayDay

NextGen Collective has partnered with Latina founders Karli Henriquez (Know Alias) and Brittany Chavez (Shop Latinx) to bring awareness of Latina Equal Pay Day on…



Connecting with the MTV Generation

Marketers love to talk about personas, those ideal customer archetypes as revealed by online activities and other markers. But perhaps the most overlooked attribute of…