Eight words you need to know in 2020, adapted from The Future 100: 2020.
- Gamefluencers: the gaming and esports stars who are amassing loyal followings, reaching celebrity status and drawing the attention of brands.
- Carbonomics: a new value system in which financial transactions are informed by an individual’s carbon footprint score
- Skintellectuals: a rising class of beauty consumers seeking scientific expertise and deep insight into skin health.
- Voluntourism: a conscientious approach to tourism that prioritizes social good, cultural heritage and environmental conservation.
- Biocontributive: a step past carbon offsetting or carbon neutrality; the active contribution of resources for a carbon- and energy-positive future.
- Supercreatives: the next generation of creatives charting new territory for artistic expression thanks to a digital and multidisciplinary arsenal of tools
- Transhuman beauty: the evolution of traditional beauty standards in the face of a future where natural ecosystems and human existence may be fundamentally altered.
- Menotech: an emerging market leveraging technology to innovate menopausal and perimenopausal lifestyles.
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