African American became a cherished replacement for black right around when Jesse Jackson embraced it at a news conference, in 1988. Latinx, fashioned to get past the gender distinction encoded in Latino and Latina, has not replicated that success since its introduction, in 2014. It has been celebrated by intellectuals, journalists, and university officials, and even used by Senator and presidential candidate Elizabeth Warren. But in one poll, only 2 percent of America’s Latinos said they preferred the term.
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By John McWhorte