Creativity is a combinatorial force: it’s our ability to tap into our ‘inner’ pool of resources – knowledge, insight, information, inspiration and all the fragments populating our minds – that we’ve accumulated over the years just by being present and alive and awake to the world and to combine them in extraordinary new ways.
Creativity is the process of bringing something new into being. Creativity requires passion and commitment. Is this possible in business? I believe so, but you have to be willing to take risks and progress through discomfort to get to the finish line.
Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing.
By Fabio Moioli