Forecasting what comes next is never easy, but our 2020 Media Trends & Predictions are borne out of insights we generate at Kantar. They are also based on our conversations with media owners and publishers, advertiser brands and agencies around the globe.
We have identified 12 key trends that will bring new opportunities – and new challenges – for marketers and media owners in 2020 and beyond. These fall under three major themes:
- The technology transforming the media landscape and experiences
- The spaces that brands can credibly occupy
- The context and catalysts for change
To view report CLICK HERE.