Multicultural Marketing centerpiece at ANA Masters Conference

Alliance for Inclusive and Multicultural Marketing (AIMM), an alliance of the ANA with marketers to help educate, promote and ensure world-class multicultural marketing strategies to help business grow, not bottom-line profits but to impact consumers lives.

In addition, AIMM has launched a new initiative Cultural Insights Impact Measure (CIMM) with the research capabilities of NBC Universal / Telemundo to help marketers better understand, measure and set for effective performance indicators to ensure that Multicultural programs have an equal chance to demonstrate their impact on a company’s bottom-line.

The session enjoyed a heart warming and effective video presentation of inclusiveness created by Houston based Lopez Negrete Communications.

WE are at the main table.

 

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