TurboTax announced it is be celebrating the U.S. Hispanic community and entrepreneurs with the launch of #LatinxCulturepreneurs. The Hispanic Heritage Month digital campaign highlights Latinx entrepreneurs who have built businesses rooted in their Latinx heritage. #LatinxCulturepreneurs strives to inspire and support future culturepreneurs by highlighting the journey and advice of a four extremely passionate and talented individuals.“The Latinx community represents the essence of entrepreneurship by overcoming barriers, applying determination and striving for continued success,” said Mary-Ann Somers, Chief Growth Officer for Intuit Consumer Group. “We are proud to join the Hispanic Heritage Month celebration by spotlighting some of today’s most creative and inspiring Latinx business owners who are positioning their rich cultural background as the foundation to their business ventures.”
The four #LatinxCulturepreneurs featured in the campaign are representative of the cultural richness and diversity that makes up the U.S. Hispanic community. The individuals highlighted include:
- Susie Jaramillo, New York-based Venezuelan-American, co-founder , chief creative officer of Encantos Media, and creator of Encantos’ first brand: Canticos, a bilingual baby and toddler brand inspired by Latinx nursery rhymes.
- Kathy Cano-Murillo, Mexican American author, artist & founder of the award-winning DIY crafts brand, CraftyChica, based in Phoenix, AZ.
- Luis Aguilar, Mexican-American, co-founder of the largest Latinx pop-up in the U.S, Molcajete Dominguero, based in Los Angeles, CA.
- Stephanie Bonnin, Colombian chef based out of New York, founder of LaTropikitchen.