It’s increasingly clear that societal fragmentation is at least partly driven by fragmentation in personal identity. The acceleration of lifestage fluidity, the rising multiracial population, the expanding gender spectrum, and a plethora of other identity markers intersect uniquely for everyone. The emergence of microculturalism is a major test for businesses seeking to understand, reach, and accurately depict consumers. The Cultural Marketing Council just published their annual report titled, 2019 MULTICULTURAL MAJORITY RISES: LET’S LOOK AT SOCIAL MEDIA “STARS”.
To view and download report CLICK HERE.