Generation Zexual [REPORT]

Brands and advertising professionals have myriad opportunities to cater to Gen Z’s desire for individual recognition, especially through the lens of diversity and inclusion. Although this concept resonates best in June to correspond with Pride month, advertisers should expect this trend to endure well beyond June.

More members of Gen Z are reaching the age of majority and represent a growing market for advertisers. They are markedly different from their predecessors, especially in their approaches to life. Whereas Millennials value experiences, Gen Zs value self-expression. It is through this perspective that Gen Z emphasizes its acceptance of diverse gender identities and sexual orientations.

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