A Day in the Life of Video Viewers [REPORT]

Highlights include:

  •     Video viewing motivations/mindsets change throughout the day—as one would expect
  •     As consumers move between these states, their ad receptivity changes
  •     Contextual, behavioral, and demographics all have impact on ad receptivity within the context of motivation and mindset
  •     Consumers report having different preferences for ad relevance types when experiencing different motivations/mindsets
  •         For example: One might prefer contextually vs. behaviorally relevant ads—or be open to completely untargeted ads—given their typical  motivation/mindset when watching particular digital video types

The research results are demonstrated through six categories representing 11 different motivations/mindsets.  These categories are mapped to video types viewed and by device used.

To download report CLICK HERE.

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