How to Prepare for a Retail Buyer Meeting [INFOGRAPHIC]

  •     Understand your product category
  •     Know your consumers and where they shop
  •     Ensure you speak your buyer’s language

After all, you don’t want to sit down with a buyer not knowing what your product’s percent all-commodity volume (% ACV), or velocity is, or who’s buying your product once it’s on the shelf. To make sure your next retail buyer meeting is successful, here are five ways you can prepare.

 

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