2018 State of Hispanic-American Consumer [REPORT]

The Hispanic population in the U.S. continues to grow, especially among the younger cohorts. Over one-quarter of kids 6-11 are Hispanic, with 24% in the 12- 17 and 18-34 cohorts. Hispanics make up 17.6% of the total 6+ population in the United States.

Key finding:

  • Hispanic households account for $215.5 billion, or 10% of all the discretionary spending in the United States, but control much larger shares of non-essential spending in the West (16%) and South (12%) regions than in the Northeast (7%) and Midwest (5%) regions.
  •     Hispanic discretionary spending varies by market, with Hispanics controlling 48% of the total non-essential spending in the Miami market and 28% in Houston. Los Angeles ($38.9B) and New York ($16.3B) have the highest Hispanic discretionary spend, but these are 24% and 11% of the total market spending, respectively.
  •     Hispanic adults tend to have slightly more optimistic opinions about their personal finances than American adults in general, though they have some trepidation about the US economy overall recently.
  •     Slightly over one-half of Hispanic adults prefer to speak at least some Spanish; those born in the U.S. tend to skew more toward English or a mix of both languages.
  •     Advertising in Spanish matters to all Hispanics, even those who are English dominant, and can drive purchase decisions and brand loyalty.
  •     Hispanics’ use of digital media technology continues to grow; digital tablet and mobile phone usage are up 70% and 7%, respectively.
  •     Hispanics are connected via their mobile phone 24/7/365; at any hour of the day or night, at least 20% are using their cell for social networking, with messaging and websites close behind.

To download report CLICK HERE.

Courtesy of Simmons Research, source of report.

Be the first to comment on "2018 State of Hispanic-American Consumer [REPORT]"

Leave a comment

Your email address will not be published.