As discussed in a new eMarketer report, “US Millennial Men 2018: How They’re Faring Financially in the Post-Recession Economy,” millennial men make more money than women partly because they are less shy to ask for it. In a TD Ameritrade survey in February and March 2018, 60% of men ages 21 to 37 said they negotiated compensation for their most recent job. Just 46% of women in that age group said the same. Likewise, a survey of US millennial internet users conducted by Visa in April 2018 found that women were more likely than men to feel impeded by multiple barriers when it comes to asking for a raise or promotion.
Looking ahead, one important factor will undercut millennial men’s earning power compared with that of millennial women: The women are more likely to get a college degree. A 2017 Census study found that 40% of women in the 18-to-34 age bracket have a bachelor’s degree or higher as of 2016 vs. 34% of men in the same age group. And more recent college enrollment data indicates the gap will widen for the foreseeable future.
For now, though, millennial men’s higher incomes help explain why they are less urgency than millennial women to seek bargains. In yearlong Simmons Research polling concluded in March 2018, men ages 18 to 34 were less likely than women to wait for things to go on sale or to shop around for a better deal.
Of course, maybe millennial men just feel more deserving than millennial women. In the Visa survey, 59% of women said they feel guilty about spending on themselves, while 45% of male respondents felt the same.
Courtesy of eMarketer