The Palm Beaches’ Tourism Industry Breaks Another Visitation Record; 4.3 Million Visitors in First Six Months of 2018

Discover The Palm Beaches (DTPB), the official tourism marketing corporation for Palm Beach County, announced that a record-breaking 4.3 million travelers visited the region between January 2018 through June 2018. Visitation was comprised of 3.92 million domestic visitors and 413,000 international visitors. This is a 2.1 percent increase in visitation from the same time-period, year-over-year.

The top five domestic markets of origin included New York (659,000; 2 percent increase), Miami/Fort Lauderdale (415,400; 2 percent increase), Orlando (293,000; 16 percent increase), Baltimore-D.C. (177,000; 1 percent increase) and Boston (149,600; 4 percent increase). Visitation from international markets also showed increases from Canada (203,600; 2 percent increase), the United Kingdom (19,800; 9 percent increase), Brazil (15,100; 11 percent increase), Colombia (10,100; 3 percent increase), France (8,700; 12 percent increase), Mexico (4,700; 9 percent increase) and Australia (3,300; 20 percent increase).

Jorge Pesquera, president and CEO of DTPB said, “We are proud to announce that Palm Beach County welcomed a record-breaking 4.3 million visitors during the first half of 2018. These figures are indicative of our impactful global marketing and sales programs, which are seeing success due to the collective teamwork between our staff, agency representation and the support from our tourism partners. The development of a new stakeholder-centric strategic plan and a clear vision has renewed DTPB’s team commitment to continuing this momentum, as we strive towards another record-breaking milestone of visitors by the end of 2018.”

The 2.1 percent increase in visitation solidifies that the collaborative marketing, group sales and event initiatives implemented by DTPB’s marketing and sales departments, partner entities and Tourist Development Council agencies increasingly inspire travelers from all around the world. Several events and promotions can be attributed to this bump in visitation, including DTPB’s implementation of a pilot Google program, which has generated more than 6.9 million views to refreshed images of the destination; DTPB facilitated and serviced 250 events at area hotels and specialty venues, with an average attendance of 290; the initiation of MOSAIC (Month of Shows, Art, Ideas and Culture) in May, led by the Cultural Council of Palm Beach County; the Honda Classic at PGA National Resort & Spa, which attracted a record-shattering 224,642 spectators; and the Film & Television Commission’s support with the production of commercials and photoshoots for prominent brands such as Lilly Pulitzer, McDonald’s, Beats Headphones, Vogue, Sperry, Chase Bank and Michael Kors – all utilizing The Palm Beaches as their backdrop, amongst several other initiatives.

The Palm Beaches tourism industry has shown continuous growth over the past eight years, growing two-times faster than the state of Florida. In 2017, the tourism industry welcomed 7.89 million visitors, which generated $4.7 billion in direct visitor spending and supported more than 70,000 jobs. As a result, the tourism industry generated $101.2 million in local sales tax revenue returned to Palm Beach County and $141 million in local property taxes, which funds essential community programs and services such as schools, public safety, infrastructure, arts and culture, and environmental initiatives.

Source: Figures reported have compiled by Discover The Palm Beaches’ Research Department, using data extrapolated from VisaVue® and other independent research sources such as Florida Department of Revenue, STR, Euromonitor, TNS and Tourism Economics.

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