2018 back-to-school [REPORT]

A photo of multi-ethnic happy friends taking selfie though mobile phone. Men and women are posing. They are enjoying summer vacation at beach.
back-to-school (B2S) season is the second-biggest shopping season of the year, with 29 million households across the United States planning to spend a total of $27.6 billion. To capitalize on this shopping sprint, retailers should consider taking a closer look at where consumers are planning to shop, what items they are planning to buy, and how digital will likely influence their decisions.

To download report CLICK HERE.

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