The Future of Beauty [REPORT]

A photo of multi-ethnic happy friends taking selfie though mobile phone. Men and women are posing. They are enjoying summer vacation at beach.

The secret is finding a connection between the micro-trend and macro consumer needs, which are readily shifting. Because, while we’re in the midst of a great proliferation of brands, products, services and, yes, trends, the new shifts creating sustained growth opportunities for brands and retailers are really nothing new at all.

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