Global Millennial Survey 2019 [REPORT]

Despite current global economic growth, expansion and opportunity, millennials and Generation Z are expressing uneasiness and pessimism—about their careers, their lives and the world around…


Generation Zexual [REPORT]

In the spirit of this Pride month, the Richards/Lerma team has written a really interesting white paper about Generation Z and their views of sexual…




The Lessons of Diverse Content

Stories have the power to transfer information and knowledge and create ideological frameworks that determine how we see and relate to the world around us. …



Disloyalty is the New Black

If you’re one of those marketers who’s always relied on the 80/20 rule as a benchmark for sales success, you might want to adjust your…



Multicultural Business




Hispanic Business




Black Business




National Business